Resumen
This study aims to determine the effect of service quality on loyalty through satisfaction as pemediasi. This research was a causal data collection techniques are guided by a questionnaire survey. The study population were diners in restaurant Solo. With a sample of 300 respondents using sampling methods, sampling konvenien. Test test hypotheses structural model shows the influence of service quality to customer satisfaction demonstrated the value of CR = 2,585, ß = 0.338 and p <0.05 was accepted at the 5% significance level. Test the effect of satisfaction on customer loyalty, showed the value of CR = 10 633, ß = 1.008 and the probability <0.05 at the 5% significance level. Keywords : quality of service, satisfaction, loyalty.