Acceso al sitio web del Consejo de Políticas de Infraestructura

   
Redirigiendo al acceso original de articulo en 16 segundos...
ARTÍCULO
TITULO

Brand equity and marketing performance: Perspectives from the brewing industry in Nigeria

Olayinka Tope ODELEYE    

Resumen

No disponible

PÁGINAS
pp. 103 - 115

 Artículos similares

       
 
Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák    
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons... ver más

 
Hana Qurota A'yun, Asep Muhammad Ramdan, Nor Norisanti     Pág. 1284 - 1291
The research was aimed at determining the mediation?s influence of customer value in the relationship of Media Social Marketing of  Brand Equity. The methods used in the research were descriptive-associative and cluster sampling method. Spreading ou... ver más

 
Angga Febrian,Dhiona Ayu Nani,Lia Febria Lina,Nurul Husna     Pág. in press
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that c... ver más

 
Cut Ani Rohana, Asep Muhamad Ramdan, Acep Samsudin     Pág. 1515 - 1520
The research was aimed at determining how much influence of Value Co-creation has toward ti visitor satisfaction and determining the influence of brand equity on visitor satisfaction at 3-star hotels in Sukabumi City. The research applied descriptive ass... ver más

 
Fendri Reswanto, Asmai Ishak     Pág. 305 - 315