Resumen
This research addresses what creativity is by presenting numerous different perspectives. It also offers a managerial vision on how to encourage creativity by using software features that currently exist in commonly used business applications that could enable more people to be creative more often. It is argued that currently there are many software features that can enable the execution of the primary tasks necessary to support and stimulate creativity and innovation. This paper presents a model that links the process for creativity to innovation, summarizes the software-enabled primary tasks, and illustrates how its structure produces innovation as the outcome. The result is a more efficient and effective link between creativity and innovation by using software as the catalyst.