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ARTÍCULO
TITULO

Small Business E-Commerce Adoption througha Qualitative Lens: Theory and Observations

Evan H. Offstein    
J. Stephen Childers    
Jr.    

Resumen

Using approaches consistent with the qualitative research tradition, the authors attempt to understand the motivation behind small business adoption and exploitation of e-commerce. A theoretically grounded model of e-commerce deployment by small businesses owners is presented, which can best be explained by two theoretical lines: an economic evolutionary perspective and a sociological institutional perspective. Further, our findings suggest a tie between owner characteristics, dispositions, traits, and the level of e-commerce integration achieved. We contend that understanding the drivers of e-commerce adoption, policy makers and other help agencies can tailor programs to assist firms with integrating and exploiting e-commerce in a cost effective manner.

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