Resumen
Big data and data science have experienced unprecedented growth in recent years. The big data market continues to exhibit strong momentum as countless businesses transform into data-driven companies. From salary surges to incredible growth in the number of positions, data science is one of the hottest areas in the job market. Significant demand and limited supply of professionals with data competencies has greatly affected the hiring market and this demand/supply imbalance will likely continue in the future. A major key in supplying the market with qualified big data professionals, is bridging the gap from traditional Information Systems (IS) learning outcomes to those outcomes requisite in this emerging field. The purpose of this paper is to share an SQL Character Data Tutorial. Utilizing the 5E Instructional Model, this tutorial helps students (a) become familiar with SQL code, (b) learn when and how to use SQL string functions, (c) understand and apply the concept of data cleansing, (d) gain problem solving skills in the context of typical string manipulations, and (e) gain an understanding of typical needs related to string queries. The tutorial utilizes common, recognizable quotes from popular culture to engage students in the learning process and enhance understanding. This tutorial should prove helpful to educators who seek to provide a rigorous, practical, and relevant big data experience in their courses.