Resumen
The article establishes that the development of an industrial enterprise in the conditions of the information economy requires an assessment of the competitiveness of the enterprise. To solve this problem, a mechanism for assessing the competitiveness of an industrial enterprise in the information economy is developed, which is based on a complex of models for assessing the components of the competitiveness of an industrial enterprise and comparing them with the indicators of the competitive environment. Using the developed mechanism in the activity of an industrial enterprise makes it possible to assess its state in the aspect of adaptability to the information economy and provides the basis for developing solutions for further development of the enterprise.