Redirigiendo al acceso original de articulo en 19 segundos...
ARTÍCULO
TITULO

An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management

Mike Bendixen    
Denis Cranson    
Russell Abratt    

Resumen

AbstractSouth Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing employment, contributing to foreign exchange earnings and by increased economic activity. The aim of this study was to establish the current perceptions of foreign tourist-industry representatives regarding South Africa as a tourist destination. The perceptions of 81 international travel-industry representatives were examined. The results show that South African tourism reflects a multidimentional problem. These factors need to be addressed in order for South Africa to have a vibrant and sustainable tourism industry.

 Artículos similares

       
 
Mónica Monteiro, Álvaro Rosa, Adelaide Martins and Shital Jayantilal    
Grounded theory is an inductive research methodology aiming at the construction of new concepts or new theories able to explain emerging phenomena. The objective of this paper is to provide insights on the usage of grounded theory in management research.... ver más

 
Diana Cardoso, Bruno Sousa, Dália Liberato, Pedro Liberato, Eunice Lopes, Francisco Gonçalves and Victor Figueira    
The current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management)... ver más

 
Alvaro Pina Stranger, German Varas and Valentin Gerard    
The link between entrepreneur?s network centrality and innovation performance has been broadly studied in knowledge-intensive industries such as biotechnology. However, little research has been focused on the social mechanisms that allow innovators to re... ver más

 
Laura Elizabeth Cavazos González     Pág. 79 - 86
Faced with globalization and its impacts on the promotion of trade, local consumers gained access to international brands and entrepreneurs were able to offer their goods and services in other climes, translating into an economic benefit. Unfortunately, ... ver más

 
Neboj?a Radojevic     Pág. 47 - 57
Motivation: According to the European Innovation Scoreboard (EIS, 2020), Southeast-European countries are either modest or moderate innovators because they consistently innovate below the EU average. Given that innovation is a key driver of economic grow... ver más
Revista: Management