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D. Priilaid,G. Human,K. Pitcher,T. Smith,C. Varkel
AbstractTheory posits that, over time, placebo-type brand-equity effects may develop through the process of wine purchase and consumption. This being so, the extent to which factors like brand familiarity, brand exposure and brand knowledge combine to in...
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Yakup DURMAZ, Aydin OZDEMIR
Pág. 2994 - 3000
Developed by the consumers realizations about the negative effects they pose for nature, environmental consciousness has gradually turned into a concern. Environmental concern is defined as a parameter trying to identify the consumers concerns about the ...
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Alexander P. Zhabin,Maria O. Suraeva,Anatoly N. Evdokimov,Lyudmila V. Polynova,Diana A. Akopyan,Valery K. Chertykovtsev,Igor A. Grigoryants
Pág. 51 - 56
This article describes the problem of efficiency of functioning of the organization in modern conditions of dynamic external environment. Modern external environment characterized by financial instability, lower incomes, economic constraints in relation ...
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Elena M. Kiseleva,Marina L. Nekrasova,Marina A. Mayorova,Marina N. Rudenko,Vadim S. Kankhva
Pág. 95 - 103
Nowadays in Companies paid much attention to client relationship management. In modern conditions there is an unclear distinction between the terms ?customer loyalty? and ?brand loyalty?. They were developed at different times and within different concep...
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Sava Cavo?ki, Aleksandar Markovic
Pág. 13 - 24
This paper discusses the application of ABMS ? agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in the analysis of various business decisions upon the effects of on-line sales. By linking th...
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