Acceso al sitio web del Consejo de Políticas de Infraestructura

   
Redirigiendo al acceso original de articulo en 24 segundos...
ARTÍCULO
TITULO

Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers

Wanmo Koo    

Resumen

The study investigated how top 100 U.S. retailers use their smartphone applications. Based on the literature, the study found five major functions of smartphone applications: content delivery, transaction, promotion, location service, and entertainment. Descriptive and frequency analyses revealed actual usage of the five functions among the top 100 U.S. retailers. Detailed implications for marketers were discussed based on the findings.

PÁGINAS
pp. pp. 54 - 58

 Artículos similares

       
 
Witold Chmielarz    
Revista: Information

 
Johannes Kühnel,Markus Ebner,Martin Ebner     Pág. pp. 18 - 33
Chatbots have gained enormous popularity in recent years. IT giants such as Microsoft, Google and Facebook have taken an interest in automated conversations. Messaging apps like WhatsApp and Facebook Messenger are playing an increasingly important role i... ver más

 
Bayu Utomo,Achmad Teguh Wibowo,Mujib Ridwan,Muhammad Andik Izzuddin,Agustinus Bimo Gumelar,Sirajul Arifin     Pág. pp. 101 - 116
Nowadays, the fingerprint scanner widely used to records attendance. However, this technology has a weakness. Much research has done to improve the attendance system by utilizing mobile technology, like usage a fingerprint smartphone and location by GPS ... ver más

 
Atilla Wohllebe     Pág. pp. 36 - 47
Using push notifications, companies can address their smartphone app users with advertising messages. Each of these notifications can mean added value for smartphone users in terms of content, but also disruption and interruption. It is therefore importa... ver más

 
Atilla Wohllebe,Thomas Stoyke,Szilárd Podruzsik     Pág. pp. 180 - 196
With the spread of mobile smartphone apps among consumers, they have also become increasingly important for e-commerce companies in recent years to attract customers. A central challenge in the use of smartphone apps by companies is the acquisition and a... ver más