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Katarina Njegic, Ines Djokic, Vesna Milanovic
Research Question: This paper investigates whether the Narver and Slater?s market orientation scale (MKTOR scale) is reliable, valid and applicable in the Serbian exporters? context. Motivation: Previous studies that examined the applicability of the MKT...
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Veljko Marinkovic, Darko Dimitrovski, Vladimir Senic
Research question: The aim of the paper is to identify the statistically significant drivers for gold panning revisit intention at the River Pek in Serbia as one of the key factors in determining a positive effect on the destination?s economic sustainabi...
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Müesser KORKMAZ, Ferah ÖZKÖK, Seref ULUOCAK
Pág. 35 - 60
In this research, it was aimed to examine what is the perspective of local people towards women tourists travelling alone in the context of gender roles equality and life values. Population of the research consists of the local people living in Gokceada ...
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Adriana Burlea-Schiopoiu and Norina Popovici
Young people from Generation Z are a subject of analysis for researchers because they will prevail in the labor market as successors of the Millennial generation. Taking into account the imprint that digitization has left on the behavior of Generation Z,...
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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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