To be or to consume? That is the question: Semiotics Analysis of Advertisements of largest Retail Supermarkets in Brazil

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Revista: International Review of Management and Marketing

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Governments around the world are adapting the e-government initiative to provide new ways of delivering their services. The e-government initiative aims to increase government performance efficiency; however, there are a number of limitations facing the ... ver más

Revista: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY

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Revista: Australasian Journal of Information Systems

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The concept of viewpoint is studied in the field of the modelling and the knowledge management concerned in the upstream phases of a designing process. The concept is approached by semiotics, i.e. in dealing with the requirements so that an actor gives s... ver más

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