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ARTÍCULO
TITULO

Sunrise Medical And The Quickie Wheelchair

Lisa M. Houts    

Resumen

This case profiles the Quickie Wheelchair, first developed by a group of entrepreneurs in Fresno, California and now manufactured by Sunrise Medical, the worlds leading manufacturer of customized lightweight wheelchairs. Topics such as strategy, product design, location planning, quality control, and just-in-time systems make this case suitable for use in a production and operations management course.

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