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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Byunguk Lee, Boyoung Kim and Ureta Vaquero Ivan
Artificial Intelligence (AI) startups possess four key attributes; being small enterprises, adopting AI technology, undergoing digital transformation, and using big data systems to enhance their competitiveness. This study aims to identify the key influe...
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Jayme Walters, Aaron R. Brown, Dorothy Wallis and Janice Snow
Organizational capacity is necessary for nonprofits to meet their missions and contribute to society. Less is known about rural nonprofits? organizational capacity and characteristics, as most research focuses on urban nonprofits. The present study first...
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Jiri Remr
Frugality is an important psychological trait that is currently of interest as a research construct in a range of fields, from consumer behavior to financial literacy and financial well-being. Increasingly, the concept of frugality is also being linked t...
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Hyejin Park, Ivan Ureta and Boyoung Kim
Decentralization holds a significant role in the context of decentralized autonomous organizations (DAOs), with its nature being not a fixed value but a comparative spectrum. Prior research investigating the measurement of decentralization in nations? go...
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