Resumen
Present study explores employment brand in the contextof a multinational acquisition, particularly the implications foremployees who are currently working. Using a sample of threehundred from acquired telecom organizationâ??s employees. Studyexamines identification predictors with the acquiring organization,discretionary effort and intention to leave. Author emphases onpredictors related to employment brand, particularly perceptionsrelated to the unique employment experiences provision, perceivedprestige, organizational identity strength, and perceptions ofwhether the acquiring organization acts with its corporate socialresponsibility claims. Findings suggest that perceptions ofcorporate social responsibility identity claims, perceivedorganizational prestige and organizational identity strength arepositively related to organizational identification and discretionaryeffort and negatively related to intention to leave. Surprisingly,unique employment experience is positively related toorganizational identification and negatively related to intention toleave but unrelated to discretionary effort. The elements ofemployment brand have varying effect on the outcomes underconsideration.