Resumen
This paper adopts a neo-institutional perspective to help classify and explain the heterogeneity among Corporate Responsibility and Sustainability (CSRS) programs in universities. Four specific types of programs: 1) ignorer, 2) initiator, 3) imitator, and 4) innovator are identified and discussed with respect to their antecedents and potential outcomes. By considering internal and external forces simultaneously we delineate the motivation for CSRS program variety. A major perspective is that all institutions cannot prioritize CSRS education and that this decision is not based solely on internal limitations but also external realities.