Redirigiendo al acceso original de articulo en 17 segundos...
ARTÍCULO
TITULO

STRATEGIC MARKETING PRACTICES IN HOSPITALITY INDUSTRY: A STUDY OF SELECTED HOTELS IN ZARIA METROPOLIS

WEZE CHINTUWA EUGENIA    
P. A. IGBOJEKWE    

Resumen

No disponible

 Artículos similares

       
 
Klaus Solberg Söilen    
even military classics (Jiang Ziya, the methods of theSima, Sun Tzu, Wu Qi, Wei Liaozi, the three strategies of Huang Shigong and the Questions and Repliesbetween Tang Taizong and Li Weigong). The entities studied then were nation states. Later, corporat... ver más

 
Susylo Asmalyah,Nandan Limakrisna     Pág. 66 - 73
The Prevention Program for Eradicating Illicit Abuse and Circulation of Drugs by the National Narcotics Agency in 7 (seven) Private Universities in the Special Capital Region of Jakarta has shown consistency with performance indicators supporting efforts... ver más

 
Kalle Petteri Nuortimo,Janne Härkönen    
The challenge in today?s corporations is that even though the technology portfolio of a company plays a crucial role in delivering revenue?falling as a topic mainly under the area of technology management?technology may have a negative image due to obser... ver más

 
klaus Solberg Søilen    
The aim of any social science to develop theories and/or models to better understand the business reality. We are happy to see that a majority of contributions this time do exactly that. The first article by Nuortimo is entitled ?Exploring new ways to ut... ver más

 
Asma Zgarni,Gharbi Lamia     Pág. 144 - 151
This article aims to show that competitive strategies can be traced back to both internal and external factors. In a sample of Tunisian companies, the concentration strategy, which is independent of marketing and market linkage capacities, is the most so... ver más