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Internext - Revista Eletrônica de Negócios Internacionais da ESPM
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Internext - Revista Eletrônica de Negócios Internacionais da ESPM
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Vol: 12 Núm: 1 Par: 0 (2017)
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Artículo
ARTÍCULO
TITULO
The corporate branding in international operations
Juliana Rodrigues
Bruno Giovanni Mazzola
Mariana Bassi Sutter
Ney Nakazato Miyahira
Maria Tereza Leme Fleury
Resumen
No disponible
Acceso
PÁGINAS
pp. 1 - 15
NÚMERO
Volumen: 12 Número: 1 Parte: 0 (2017)
MATERIAS
ADMINISTRACIÓN
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The corporate branding in international operations
Acceso
Juliana Rodrigues,Bruno Giovanni Mazzola,Mariana Bassi Sutter,Ney Nakazato Miyahira,Maria Tereza Leme Fleury
Pág. 1 - 15
Revista:
Internext: Revista Eletrônica de Negócios Internacionais
Internal branding with corporate ethical values and corporate social responsibility: The case of the life insurance industry in Taiwan
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C-S. Lai,K-T. Hsu
AbstractThe purpose of this study is to identify the extent to which corporate ethical values and employee-oriented CSR can be employed as business levers of internal branding for the life insurance industry. Our results indicate that the impact ofcorpor...
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Revista:
South African Journal of Business Management
The Impact Of Viral Marketing On Corporate Brand Reputation
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Lawrence Mpele Lekhanya
This paper reports on the impact of viral marketing on corporate brand reputation. The study aimed to analyse and evaluate the use of viral marketing and the impact it has on the reputation of corporate branding of South African companies. The study was ...
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Revista:
International Business & Economics Research Journal (IBER)
Perceptions of the corporate identity management process in South Africa
Acceso
G. Bick,R. Abratt,A. Bergman
AbstractThis article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies. The concepts of identity, corporate reputation, corporate branding, and t...
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Revista:
South African Journal of Business Management
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