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Evelina Maria Oliveira Coutinho and Manuel Au-Yong-Oliveira
The pandemic marked the beginning of a succession of events on a global scale (not the least of which is a greater concern for the environment and for quality of life/distance work) with a major impact on the economy. Innovation plays a key role in meeti...
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António Cardoso, Manuel Sousa Pereira, José Carlos Sá, Daryl John Powell, Silvia Faria and Miguel Magalhães
This study aimed to understand the impact of digital culture on companies? knowledge and constant commitment to digital transformation, as well as its impact on organizations as a whole. Secondly, it aimed to explore the impact of digital technology adop...
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Isabelle Biclesanu, Marco Savastano, Catalina Chinie and Sorin Anagnoste
Innovative digital technologies, together with new sustainable practices, push for new business models and skillsets, pressuring companies to adapt to external change in order to gain competitive advantage. Higher education institutions could offer suppo...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Saki Otomo, Shuichi Ishida and Mariko Yang-Yoshihara
Early internationalization and success in foreign markets play an important role in both a firm?s growth and its impact on the global economy. We conducted a study on Japanese high-tech startups to investigate the factors that derive early internationali...
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