Understanding Employee Brand Trust and Internal Brand Communications & Training (BCT) Effects on Employee Brand Performance: A study of the banking industry

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The instrument used for data collection was primarily questionnaire and interview. Out of 303 copies of the questionnaire that were distributed 283 copies were returned while 20 were not returned. The survey research design was adopted for the study. The... ver más

Revista: International journal of business; economics & management

Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity

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Employees play a significant role in the success of establishments. The ensuring of employee satisfaction is an issue which should be examined carefully at this point. Today it is set forth with different studies that many elements are effective in ensur... ver más

Revista: International Review of Management and Marketing

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Revista: Journal of Business Case Studies (JBCS)

The perceived influence of the elements of internal marketing on the brand image of a staffing agency group

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C. Burin,M. Roberts-Lombard,H. B. Klopper

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Revista: South African Journal of Business Management

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