Resumen
The analysis of IT market in Serbia indicates an increase in exports of IT services. Consequently, the need for experts with competitive skills in modern information and communication technologies rises. International priorities related to the application of IT in business and science until the year 2020 include: e-education, cloud computing, mobile technologies, internet of things, ubiquitous and pervasive computing, social media, virtual reality, and big data. Designing environment for providing IT services in these fields can be an opportunity for the development of Serbian economy, because it does not require high infrastructural investments, only investments in education. This paper gives a proposal for leveraging higher education and lifelong learning in Serbia, with respect to the demands of the IT market.