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Elizabeth Adaobi Oputa,Fakhrorazi Ahmad
Pág. 79 - 88
The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of differe...
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Eric Matheus Rocha Lima, Vivian de Oliveira, Vladan Pavlovic, Carlos Norberto Fischer, Afonso Antonio Machado, Ivan Wallan Tertuliano
Pág. 1 - 12
Reserarch question: the paper investigates the influence of football clubs investments on their performancen the first division of the Brazilian league. Motivation: Considering football as the most important sport in Brazil, representing a cultural symbo...
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M. J.de Villiers Scheepers,C. Boshoff,M. Oostenbrink
AbstractThe purpose of this study was to examine how women?s career stage and Ubuntu (collectivist) values relate to their cognitive ambidexterity when pursuing entrepreneurial initiatives in multicultural South Africa. In this study individual cognitive...
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Pin Lick Soo Hoo
Pág. 57 - 64
While certain In international business negotiations, having the knowledge of cross-cultural communication is essential especially in global business environments and thus, many researchers have spent numerous years to investigate how culture influences ...
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Liliia V. Matraeva,Alexey A. Konov,Alexey V. Belyak
Pág. 162 - 167
The study develops a method that enables to perform quantitative comparison of corporate cultures, mathematically assess the effectiveness of cross-cultural interaction and identify sources of potential conflicts. Research is based on the criteria of cor...
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