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ARTÍCULO
TITULO

Can Spa Tourism Enhance Water Resources and Turn Them into a National Brand? A Theoretical Review about the Romanian Case

Puiu Nistoreanu and Alina-Cerasela Aluculesei    

Resumen

The present article includes descriptive research about how water resources in Romanian medical spas could be better promoted to increase their visibility. Romania is one of the European countries with impressive potential in terms of balneology, having a wide diversity of natural factors that allow treating several medical conditions in the same resort. In addition, one-third of the mineral and thermal water springs in Europe are present on the Romanian territory, making Romania one of the most important European destinations in terms of natural spa resources. The present research aims to illustrate how the Romanian medical spas communicate with tourists about the therapeutic water available in five medical spas: Baile Felix-1 Mai, Techirghiol, Baile Tu?nad, Sovata and Covasna, having as its main objective to raise the awareness among the spas representatives regarding the necessity of water management implementation. The research is based on primary data obtained from the official websites of the resorts included in the study and in the published scholarly articles that approached the Romanian medical spas.

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