Resumen
Mobile applications (apps) on IOS and Android devices are mostly maintained and updated via Apple Appstore and Google Play, respectively, where the users are allowed to provide reviews regarding their satisfaction towards particular apps. Despite the importance of user reviews towards mobile app maintenance and evolution, it is time-consuming and ineffective to dissect each individual negative review. In addition, due to the different app update strategies, it is uncertain that each update can be accepted well by the users. This study aims to provide an approach to detect the particular days during the mobile app maintenance phase when the negative reviews require developers? attention. Furthermore, the method shall facilitate the mapping of the identified abnormal days towards the updates that result in such negativity in reviews. The method?s purpose is to enable app developers to respond swiftly to significant flaws reflected by user reviews in order to prevent user churns.