Resumen
A systematic method to design new tower-like structures with an enhanced visual impact quality is proposed. The method is applied to the design of electricity pylons, which are very critical structures due to their visual impact on landscape and on citizens? perception. During all the design process?from conceptual to detailed design phases?regulatory, industrial feasibility, safety, and social components are considered key requirements. The method can be easily applied to other pylons, at the service of renewable energy production and distribution, and telecommunications.