Resumen
The first and foremost task of a phishing-detection mechanism is to confirm the appearance of a suspicious page that is similar to a genuine site. Once this is found, a suitable URL analysis mechanism may lead to conclusions about the genuineness of the suspicious page. To confirm appearance similarity, most of the approaches inspect the image elements of the genuine site, such as the logo, theme, font color and style. In this paper, we propose a novel logo-based phishing-detection mechanism that characterizes the existence and unique distribution of hue values in a logo image as the foundation to unambiguously represent a brand logo. Using the proposed novel feature, the detection mechanism optimally classifies a suspicious logo to the best matching brand logo. The experiment is performed over our customized dataset based on the popular phishing brands in the South-Asia region. A set of five machine-learning algorithms is used to train and test the prepared dataset. We inferred from the experimental results that the ensemble random forest algorithm achieved the high accuracy of 87% with our prepared dataset.