Resumen
This study aimed to understand the impact of digital culture on companies? knowledge and constant commitment to digital transformation, as well as its impact on organizations as a whole. Secondly, it aimed to explore the impact of digital technology adoption on organizational performance and competitiveness. Finally, the study investigated the role of knowledge management during digital transformation. A quantitative study was developed using a descriptive design. A questionnaire was developed on pre-test was carried out withon 15 participants and since no doubts or difficulties were detected, it was made available on the internet between January and April 2022. A total of 291 questionnaires were collected and validated. Data were imported from Google Forms for analysis in SPSS, version 25.0, andSmartPLS® 4.0 software. The questionnaire revealed good internal consistency (a = 0.922). Ten of the twelve hypotheses were confirmed, that is, the existence of positive and significant relationships between digital culture (DC) and knowledge of digital transformation (KDT); DC and adoption of digital technologies (ADT); DC and knowledge management (KM); commitment (C) and KDT; C and productivity (P); KDT and ADT; ADT and KM; ADT and P; ADT and C; and P and C. The results of regression analyses showed that the variables that contributed to the model (?competitiveness of organizations?) were productivity, the adoption of digital technologies, commitment to digital technologies, and knowledge management. The variables CD and KDT (Knowledge of digital transformation) presented lower and non-significant values.