Resumen
The excessive use of water is damaging European groundwater and rivers: their environmental conditions are often below the ?good status? that?according to Water Framework Directive 2000/60?should be reached by 2015. The already critical situation is tending to get worse because of climate change. Even in water rich countries, urban wastewater is still one of the main sources of water pollution. Currently, urban soil sealing and ?conventional? rainwater management, which were planned to quickly move rainwater away from roofs and streets, are increasing the flood risk. ?Green? technologies and approaches would permit a reduction in water abstraction and wastewater production while improving urban hydrological response to heavy rains. The Life+ WATACLIC project has been implemented to promote such sustainable technologies and approaches in Italy, however the results show huge difficulties: apparently water saving and sustainable urban water management have only low interest amongst the general public and even with public administrations and the relevant industrial sectors. In such a cultural and technical context, the project is bringing a new point of view to public debate. In the long term, the project will certainly have a positive impact, but most likely it will require more time than initially expected.