Redirigiendo al acceso original de articulo en 23 segundos...
Inicio  /  Future Internet  /  Vol: 11 Par: 12 (2019)  /  Artículo
ARTÍCULO
TITULO

SEO inside Newsrooms: Reports from the Field

Dimitrios Giomelakis    
Christina Karypidou and Andreas Veglis    

Resumen

The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.

 Artículos similares

       
 
Efthimis Kotenidis, Nikolaos Vryzas, Andreas Veglis and Charalampos Dimoulas    
Interactivity has been a very sought-after feature in professional journalism ever since the media industry transitioned from print into the online space. Within this context, chatbots started to infiltrate the media sphere and provide news organizations... ver más
Revista: Future Internet

 
Viera Maslej-Kre?náková, Martin Sarnovský and Júlia Jacková    
The work presented in this paper focuses on the use of data augmentation techniques applied in the domain of the detection of antisocial behavior. Data augmentation is a frequently used approach to overcome issues related to the lack of data or problems ... ver más
Revista: Future Internet

 
Aristeidis Lamprogeorgos, Minas Pergantis, Michail Panagopoulos and Andreas Giannakoulopoulos    
The last decade has been a time of great progress in the World Wide Web and this progress has manifested in multiple ways, including both the diffusion and expansion of Semantic Web technologies and the advancement of the aesthetics and usability of Web ... ver más
Revista: Future Internet

 
Theodoros Oikonomidis, Konstantinos Fouskas and Maro Vlachopoulou    
The spread of coronavirus disease (COVID-19) has triggered a series of responses worldwide ranging from traveling restrictions and shelter-in-place orders to lockdowns, contact tracing, social distancing, and other mitigation measures. To assist with con... ver más
Revista: Future Internet

 
Maria Tsourma, Alexandros Zamichos, Efthymios Efthymiadis, Anastasios Drosou and Dimitrios Tzovaras    
In the field of journalism, the collection and processing of information from different heterogeneous sources are difficult and time-consuming processes. In the context of the theory of journalism 3.0, where multimedia data can be extracted from differen... ver más
Revista: Future Internet