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I Made Sindhu Yoga,Ni Putu Silka Triami
Pág. in press
E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerc...
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Chiew Shi Yee,Daisy Mui Hung Kee,Chin Joo Yi,Nur Fatin Najihah,Muhammad Khairul Wafiq,Lavi Sharma,Rudresh Pandey
Pág. 54 - 65
This study aims to examine the key factors that drive the success of Fraser & Neave (F&N). The data collection was by referring to the company?s official website and other related websites. Identified key success factors are innovation, consumer?s health...
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Ismail Tamer Toklu,Hilal Ozturk Kucuk,Arzu Tuygun Toklu
AbstractPurpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers? purchasing decisions in Turkey.Design/methodology/approach: Conjoint analysis was used to identi...
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Farzaneh Zafary
The aim of this research is the implementation of business intelligence, considering the role of information systems integration and enterprise resource planning on it. According to the objectives of this research, it is practical research, and the work ...
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Ali Abou Ali,Alaa Abbass,Nihal Farid
Pág. 63 - 73
This paper inspects the relationship between purchase intention in social media context and relevant factors namely: trust, perceived risk, online behavioral advertising, and social commerce constructs. Using judgmental sampling technique, 384 questionna...
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