Redirigiendo al acceso original de articulo en 15 segundos...
ARTÍCULO
TITULO

Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents? Perception

Elena Cruz-Ruiz    
Elena Ruiz-Romero de la Cruz    
Gorka Zamarreño-Aramendia and F. J. Cristòfol    

Resumen

No disponible

 Artículos similares

       
 
Meng-Leong How and Sin-Mei Cheah    
The fusion of quantum computing and artificial intelligence (AI) heralds a transformative era for Industry 4.0, offering unprecedented capabilities and challenges. This paper delves into the intricacies of quantum AI, its potential impact on Industry 4.0... ver más
Revista: AI

 
Miguel-Ángel Fas-Millán, Andreas Pick, Daniel González del Río, Alejandro Paniagua Tineo and Rubén García García    
Within the framework of the European Union?s Horizon 2020 research and innovation program, one of the main goals of the Labyrinth project was to develop and test the Conflict Management services of a U-space-based Unmanned Traffic Management (UTM) system... ver más
Revista: Aerospace

 
Romeu Sequeira, Arsénio Reis, Paulo Alves and Frederico Branco    
Higher education institutions (HEIs) make decisions in several domains, namely strategic and internal management, without using systematized data that support these decisions, which may jeopardize the success of their actions or even their efficiency. Th... ver más
Revista: Information

 
Edison Moreno-Cardenas, Yackelin Moreno and Abel I. Barrial-Lujan    
The advance of the fifth generation (5G) network globally has completely changed business models, giving rise to the birth of new companies with their business models and the adaptation of existing companies. This change is greatest in developing countri... ver más

 
Ângela Leite, Anabela Rodrigues and Sílvia Lopes    
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive... ver más