Resumen
The article describes the design process carried out to deliver a tool for the virtual fruition of the resources of the Puglia Regional Museum Directorate through multimedia content, within the frame of the Vi.S.T.A. (Virtual and Social heritage Touring Application) project. Identifying the virtual tour as the most suitable technology to achieve the promotion and exploitation needs of the Directorate?s museums, the project envisages the realization of an integrated system, conceived as a dedicated IT platform including a specific virtual touring section, for a selected pilot case. The article focuses on the design study for the virtual tour interface and the selection of the most appropriate functions for it, and describes the collaborative approach adopted. After the description of the project objectives and context, the design study and the related methodology are presented. Then, the results of the design activity are presented and discussed.