Resumen
With the rapid development of industry 4.0 and the boom of large-scale product customization, the adoption of collaborative robots? innovation becomes a hot topic in research. Previous studies have mainly focused on individuals, but few on enterprises, and in particular, there has been a lack of empirical research on the enterprise level. Based on the combined model of Technology-Organization-Environment Framework (TOE) and Diffusion of Innovations Theory (DOI), this study investigated 373 small and medium-sized enterprises (SMEs) in Guangdong Province, China, to explore the determinants of SMEs? adoption of collaborative robot innovation in technology, organization, and environment. The result shows that the technical factors of relative advantage, compatibility, observability, and trialability have a significant positive correlation with the adoption of collaborative robots, while complexity has a significant negative correlation with the adoption. Among the organizational factors, top management support and organizational readiness have a significant positive correlation with the adoption of collaborative robots. Among the environmental factors, agent support is positively and significantly correlated with adoption. The findings will help practitioners develop appropriate strategies for the adoption of collaborative robot innovation.