Resumen
Quality improvement is crucial for manufacturing, and existing research has paid less attention to the influence of regulatory factors and irrational factors of decision makers. Considering the impact of the reward and punishment strategy of the shared platform on quality decision-making, this paper introduces prospect theory and mental account theory into the process of multi-agent evolutionary game of shared manufacturing, constructs a co-evolutionary game model of shared manufacturing quality synergistic improvement under the dynamic reward and punishment mechanism, and analyzes the dynamic evolution law of each game agent. The research results show that: (1) The synergistic improvement of shared manufacturing quality is the consequence of the combined action of numerous interrelated and interacting factors, rather than the linear effect of a single element. (2) Although the combination of multiple incentive and punishment methods can significantly alter the effect of shared manufacturing quality synergy, there are certain effectiveness gaps. (3) The subsidy mechanism can effectively compensate for the effectiveness gap of the reward and punishment mechanism, and it can also strengthen the internal driving force of shared manufacturing quality coordination. The main management insights are as follows: (1) Consider strong external regulation to be the framework constraint, and positive internal control to be the detail specification. (2) Create a reliable reward and punishment mechanism and dynamically alter the intensity of rewards and penalties. (3) To close the effectiveness gap, strengthen the subsidy mechanism as an essential addition to the incentive and punishment mechanisms. This study can give a new reference path for quality improvement of shared manufacturing, allowing shared manufacturing to play a more constructive role in supporting the transformation and development of the manufacturing industry.