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ARTÍCULO
TITULO

Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach

Luis Márquez    
Luis F. Macea    
Jose J. Soto    

Resumen

Ashok, K., Dillon, W. R., & Yuan, S. (2002). Extending discrete choice models to incorporate attitudinal and other latent variables. Journal of Marketing Research, 39(1), 31?46. doi: 10.1509/jmkr.39.1.31.18937

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