Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach

Resumen

Ashok, K., Dillon, W. R., & Yuan, S. (2002). Extending discrete choice models to incorporate attitudinal and other latent variables. Journal of Marketing Research, 39(1), 31?46. doi: 10.1509/jmkr.39.1.31.18937